The Chicago Wolves IHL hockey team was looking to create some buzz around the team for its 25th anniversary. They challenged us to come up with a video campaign that was about hockey but didn’t show hockey. Our solution was to show how obsessed Chicagoans are when it comes to hockey that it permeates the home of one Chicago Family that never gets enough hockey. The campaign won a Silver Telly Winner in Online Commercials: Campaign - Branding, and a Bronze Telly Winner in Online Commercials: Campaign - Business-to-Consumer.
Videos directed by Johnny Hall