Clear Cut Hero

Built from the ground up—from naming to packaging to launch—Clear Cut Hero was designed as a high-performance hydration brand that feels as powerful as it performs.

Role
Naming, Brand Identity, Packaging Design, Visual System, Launch Creative. Amazon PDP, Social, Video, Influencer Content

The Opportunity
Create a better-for-you hydration drink with 80% less sugar than traditional sports drinks—just 25 calories, made with real cane sugar—without sacrificing taste. The challenge wasn’t just performance, but perception: how do you make something healthier feel just as powerful?

The Idea
Design a hydration brand that feels like holding energy itself—where performance and flavor are experienced visually before the first sip.

Client
Clear Cut Brands

Year
2023

Sleeve design

A system built to flex without breaking.
Color drives energy. The H anchors recognition. Texture and glow build motion around a fixed center—keeping clarity intact under pressure.