Supported the Phocus brand partnership with Jack Harlow

Created and implemented Phocus Original can relaunch Social Media Campaign

Crafted Levo Energy Shot Brand including packaging, brand identity, retail, social media, content, and trade.

Supported the creative development of the Levo Soda Brand

Crafted Clear Cut Hero/ HeroAid Brand including packaging, brand identity, retail, social media, content, and trade.

Marketing and New Business

Developed and implemented brand guidelines for TwinSpires brands (Churchill Downs Inc.)  Sport betting, Casino, and Horse Racing

Launched the TwinSpires brand with an integrated digital marketing campaign in Michigan, Pennsylvania, and Arizona

Supported Churchill Downs Inc. internal creative team activating TwinSpires brand across the sports betting calendar. NFL, NBA, MLB, NHL

Developed and activated TwinSpires brand campaigns for the Kentucky Derby

Concepted and designed inaugural NFT collection for the Detroit Pistons

Supported BOC startup with brand identity development, creative brief development, and new business initiatives

Developed concepts and design for Chicago tourism and destination brands, Navy Pier, Chicago Wolves, Visit Oak Park, Illinois Office of Tourism.

Developed overall creative strategy for the Grubhub brand

Maintained the overall quality of creativity across all channels TV, OOH, Social Media, Digital and Print

Managed internal creative team focused on executing real time integrated digital marketing campaigns 

Worked closely with our external partner agencies to create compelling ATL campaigns that aligned with our overall marketing objectives and vision

Lead Upshot’s B2B clients

Provided creative solutions for Nuveen, Hilton Honors, and Physicians Immediate Care brands

Procured new clients for the agency, LiftMaster Garage Door Openers and Grundfos brands

Developed creative concepts across agency clients, Corona, Modelo Especial, Subway, New Balance, Kraft, LiftMaster, Core Power, Post and Google

Creative lead on Crown Imports business focusing on Mexican imported beer brands Corona, Corona Light, Modelo Especial, Pacifico, Victoria, Negro Modelo

Developed the first ever retail promotion for the Corona brand, and worked hand in hand with partner agencies to deliver integrated promotions under the “Find Your Beach” campaign

Successfully leveraged soccer to unite Hispanic and general market targets for Modelo Especial

Activated Pacifico brand’s inaugural sponsorship of the US Open of Surfing

Launched the Victoria brand for the first time ever in the United States

All brands most notably Corona and Modelo Especial experienced sizable growth during this time

Helped secure New Balance business and lead the creative team for the initial Launch of the NB retail campaign, and initial activations of the Boston and New York marathons 

Supported Head & Shoulders partnership activation with legend Troy Polamalu

Creative Lead for Miller Lite brand regional activation across the country

Developed integrated marketing campaigns with the Los Angeles Dodgers, Los Angeles Lakers, San Diego Padres, Dallas Cowboys, Arizona Diamondbacks, and more

Concepted and built out experiential spaces for the stadiums of the Chicago White Sox, Carolina Panthers, and Baltimore Ravens

Brand activation at major events such as Mardi Gras and Jazz Fest in New Orleans, and St. Patrick’s Day in Chicagoescription

Concept, art direction, and activation the “Disney’s Best Kept Secret” campaign for prospective members of the Disney Vacation Club

Campaign included In-park signage, Video, Direct Mail, and Sales Materials, and led to an increase in prospective members taking the sales tour

Marketing and continued brand engagement with existing DVC members, most notably the activation of “Member Homecoming” a three day event at the Disney World theme parks

Designed Direct mail for Mirage Resorts

Concepted and art directed Absolut Vodka retail promotions

Concepted and art directed retail promotions for Diageo brands Crown Royal, Captain Morgan, Bulleit Bourbon, Seagrams 7, Parrot Bay Rum, and Meyers Rum