Core Power Protein Shake: Core Power was looking for a campaign that would establish their brand identity and compete with the other players in the market. The solution was to leverage professional athletes and the reasons that stay active everyday, and use Core Power in their routines. The campaign included out OOH, social, and retail.
Dallas Cowboy Tony Romo
Chicago Blackhawk Patrick Sharp
Charlotte Hornet Kemba Walker
New York Ranger Ryan McDonagh