Finish Line, Be Heard Campaign: Finish Line needed an new AOR, and a bold campaign to get people to think about Finish Line for more than just performance shoes. They needed people to consider them for thier wide selection of casual styles as well. The idea was that your shoes are an expression of you. No Matter your style. Finish line has a pair of shoes for you. The idea not only won the pitch, it was executed in time for "Back to School".
Through bold graphics every shoe in the campaign expressed an individual style an attitude, and inspired shoppers to choose what they wanted to say.