Miller Lite Mardi Gras: Mardi Gras is much more than the typical boobs and beads party that most people think. We found out there is a whole lot more going on outside of Bourbon st., and we needed to connect emotionally to a broader target outside of the French Quarter. So we delivered a brand message that was inclusive of everyone in New Orleans with an idea that leveraged the tradition of self expression, and the rich history of the holiday.
The bold Miller Lite inspired Venetian mask created authenticity used to break through the Mardi Gras clutter. It decorated displays in the off-premise and all over the French Quarter.