Miller Lite Mardi Gras: Mardi Gras is much more than the typical boobs and beads party that most people think. We found out there is a whole lot more going on outside of Bourbon st., and we needed to connect emotionally to a broader target outside of the French Quarter. So we delivered a brand message that was inclusive of everyone in New Orleans with an idea that leveraged the tradition of self expression, and the rich history of the holiday.

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The bold Miller Lite inspired Venetian mask created authenticity used to break through the Mardi Gras clutter. It decorated displays in the off-premise and all over the French Quarter.

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