Chicago’s Navy Pier had a problem. Everyone in the city and the surrounding areas believes it to be an aging tourist trap with nothing more than a Ferris Wheel and occasional fire works. They needed a campaign that would change people’s perception and introduce them to the many things that the pier has to offer beyond the wheel, such as culture, food, entertainment, theater, cruises, incredible skyline views, and the largest rooftop bar in the world. Our solution was an integrated campaign that featured video, OOH, and digital that challenged people to think beyond their antiquated image of Navy Pier to imagine more.
Video was pushed through social media channels, Youtube, and broadcast
The campaign was executed on bus shelters and billboards across the city
Gallery of concepts