Modelo Especial: Blank Canvas Project Modelo Especial was looking to expand beyond their core hispanic market and target hipsters in the on-premise. So we teamed up with Puma, and Complex magazine to bring them the brand's first ever lifestyle play that celebrated self-expression by fusing music, art, and style inspired by Modelo Especial.

With The Blank Canvas Project Modelo drinkers could win a pair of limited edition Pumas designed by 1 of 4 popular musicians.


POS inspired people to vote on Facebook, and featured original art from Upshot creatives.


And the winner is...