Corona Summer Integrated Promotion: Corona owns the beach and the summer season, but other beer brands began encroaching on that message. So In 2011 We ran the first ever retail promotion in Coronaís history To put a stake in the sand, and reclaim summer. In the subsequent years we leveraged the Find your beach platform to create a seamless message across all channels, and move the brand from a destination on a beach, to a beach state of mind.
Corona Summer 2013: Corona established itself as a lifestyle brand, by inviting consumers to share their summer story for a chance to be featured in Corona advertising, or win Official Corona gear All Summer Long.
Corona Summer 2012: Leveraged Corona's New Find Your Beach campaign. It Featured in pack codes, and three new Getaway prizes, music, sports, AND outdoors, that winners could choose from.
The On-Premise activation featured a custom app that allowed consumers to check in at official Corona beach bars to gain entry into the promotion.
The microsite and Facebook expanded the digital experience.
Corona Summer 2010-2011
PR brought a beach party to Times Square with 30 tons of sand, games, and a 30 foot Corona bottle that you could relax in.