Hello, my name is Jamie Feldheim. I'm an award winning Creative Director, visual thinker, and designer, with almost 18 years in the marketing/advertising industry. I have an incredible desire to use my creativity to do awesome work, for great brands, with good people, and I want to inspire the masses by telling exciting stories through any medium imaginable. I have fun setting high expectations, and working hard to meet them. I'm searching for a passionate, like-minded team who share the same desire to do great work, and can use a creative guy like me to help.
Grubhub, Mar 2016-Nov 2017, Creative Director
My responsibilities included developing an overall creative strategy for the brand, and maintaining the overall quality of creativity across all channels including TV, OOH, Social Media, Digital and Print. I oversaw and grew an internal creative team of 15 creatives that focused on executing integrated digital marketing campaigns. I also worked closely with our external partner agencies to create compelling ATL campaigns that align with our overall marketing objectives and vision.
Upshot Marketing 2000-2015
I worked on over over 30 brands helping grow the Agency via Consumer Promotions, Shopper Marketing, Integrated Brand Campaigns, Advertising, Digital Activation, Experiential Marketing, Event Activation, Packaging Design, Beer, Sports Alliance Activation, B2B, New Business, and anything else that was needed to be done.
Upshot Marketing 2014-2015 Senior Creative Director
My creativity was utilized across the entire agency for multiple businesses. I helped develop and deliver exceptional creative concepts and strategies for Corona, Modelo Especial, Subway, New Balance, Kraft, LiftMaster, Core Power, Post and Google. I mentored creatives, and also supported Upshot internal initiatives such as new business and brand identity development.
Creative Lead Upshot B2B 2012-2014 Senior Creative Director
I was responsible for leading the creative team and working with account partners to build and grow Upshot’s new B2B business pillar. This meant providing creative solutions our existing B2B businesses Nuveen, Hilton Honors, and Physicians Immediate Care, as well as successfully procuring new clients by winning LiftMaster Garage Door Openers and Grundfos, the world’s largest manufacturer of water pumps.
Creative Lead Crown imports 2009-2012 CD/Senior CD
I lead the creative team to deliver exceptional work that laid the foundation for the growth the Crown Imports business. The team activated the first ever retail promotion for the Corona brand, and worked hand in hand with partner agencies to deliver integrated promotions under the “Find Your Beach” platform. We successfully used soccer to unite Hispanic and general market targets for the Modelo Especial brand, and successfully activated Pacifico’s inaugural sponsorship of the US Open of Surfing. The team also launched the Victoria Brand for the first time ever in the United States. We built programming for the entire calendar year and excited and engaged the system by turning our brand stories into an experience at the National Distributors Meeting.
I also helped win the New Balance business and lead the creative team for the initial Launch of the NB retail campaign, and initial activations of the Boston and New York marathons, and helped concept and activate Head & Shoulders partnership with legend Troy Polamalu!
Creative Lead Miller Lite Regional, 2005-2010 Senior AD/ACD
I was responsible for leading the creative development and brand activation for Miller Lite on a local level across the entire country. Our team delivered integrated marketing campaigns that activated Miller’s partnerships with professional sports franchises such as the Los Angeles Dodgers, Los Angeles Lakers, San Diego Padres, Dallas Cowboys, Arizona Diamondbacks, and more. We concepted and built out experiential spaces at the stadiums of the Chicago White Sox, Carolina Panthers, and Baltimore Ravens, We also activated the brand at major events such as Mardi Gras and Jazz Fest in New Orleans, and St. Patrick’s Day in Chicago. During this time the Agency’s Regional Business grew from 6 programs, $250,000 to 30+ programs, $4,000,000.
Helped win the Finish Line, and Crown Imports businesses.
Disney Vacation Club 2004-2005 AD/ Senior AD
I was responsible for concepting, art directing, and activating the “Disney’s Best Kept Secret” campaign for prospective members of the Disney Vacation Club. The Campaign included In-park signage, Video, Direct Mail, and Sales Materials, and led to an increase in prospective members taking the sales tour. I was also responsible for marketing and continued engagement with existing DVC members, most notably the activation of “Member Homecoming” a three day event at the Disney World theme parks.
Helped win the Miller business.
Mirage, Absolut Vodka, Diageo 2000-2004 JR AD/ AD
I cut my teeth early in my career by designing direct mail for Mirage Resorts, then concepting and art directing retail programs for Absolut Vodka, and Diageo brands Crown Royal, Captain Morgan, Bulleit Bourbon, Seagrams 7, Parrot Bay Rum, V.O., and Meyers Rum. The experience working on these brands laid the foundation for my career focus in the Spirits and Beer business.
Education: Columbia College Chicago, 1995 -2000, BA Graphic Design
2008 Gold Telly Award Finish Line, Be Hear
2008 Omni Intermedia Award Finish Line, Be Heard
2010 Gold Reggie, Miller Lite, Chi-rish Campaign
2010 MarCom Gold Award, Corona, Win a Beach Getaway
2011 Bronze Reggie, Corona, Win a A Beach Getaway
2011 W3 Silver Award, Pacifico, US Open of Surf Mobile App
2013 W3 Silver Award, Corona, Live it. Share it. Win it.
2013 W3 Silver Award, Physicians Immediate Care, Curing Worry
2014 Pro Awards Best Web Based Campaign, Corona, Live It. Share it. Win It.
2014 Hermes Gold Winner, Corona, Live It. Share It. Win It. Website
2014 Hermes Gold Winner, Grundfos, What Are You Waiting For? Website
2014 Hermes Platinum Winner, New Balance, Minimus Hi-Rez Packaging Design
1995 Rhode Island School of Design Award for Most Outstanding Senior Artist, Loyola Academy
4 Upshot “Red Ball” awards, voted on by peers, for “Stretch Thinking”, and “Risk Taking