Grubhub ComicCon: What happens to ComicCon goers when they get hungry? We inspire them to use Grubhub to get their lunch delivered to the venue. We created a campaign inspired by classic good versus evil comic book story telling pitting the heroes, THE DYNAMIC DELIVERY FORCE against the faceless antagonist THE CRAVING!

The Crave Content Hub: In late summer 2016 we after months of strategy and design we launched our content site called The Crave. It was the newest channel to tell our stories, and engage readers with delicious content, and integrated campaigns. 

The Essential Guide to Tipping Your Delivery Driver

Corona Summer Integrated Promotion: Corona owns the beach and the summer season, but other beer brands began encroaching on that message. So In 2011 We ran the first ever retail promotion in Corona’s history To put a stake in the sand, and reclaim summer. In the subsequent years we leveraged the Find your beach platform to create a seamless message across all channels, and move the brand from a destination on a beach, to a beach state of mind.

Corona Summer 2013: Corona established itself as a lifestyle brand, by inviting consumers to share their summer story for a chance to be featured in Corona advertising, or win Official Corona gear All Summer Long.

Corona Summer 2012: Leveraged Corona's New Find Your Beach campaign. It Featured in pack codes, and three new Getaway prizes, music, sports, AND outdoors, that winners could choose from.

Corona Summer 2010-2011

Off-Premise/Packaging

Print/OOH

On-Premise

PR brought a beach party to Times Square with 30 tons of sand, games, and a 30 foot Corona bottle that you could relax in.

Pacifico US OPEN OF SURFING: Pacifico, a beer discovered by surfers, was sponsoring the U.S. OPEN OF SURFING in Huntington Beach California. Our goal was simple, build brand loyalty, create a memorable experience, sell a ton of beer, and be authentically surfing. 

We created an app with a map to find it on tap

Professional surfer/celebrity bartender Brett Simpson

we Painted the beach in Pacifico

VIP events all weekend long

Surfing and Driving Prohibited

Modelo Especial Summer: Modelo Especial was looking to capitalize on Soccerís growing popularity in the U.S., and the building anticipation of the 2014 World Cup, to connect the brand to the Hispanic and general markets. We partnered with Sports illustrated to create Modelo Unido, a club where Modelo fans could share their love of beer and the beautiful game. We didnít just connect with them, but we united them.

It was lead by professional soccer players Clint Dempsey Gerardo Turrado. Modelo fans could win a chance to attend fantasy soccer camp with the two superstars and cool Modelo Unido gear.

It was supported with a national print buy in Sports Illustrated  Weekly, and custom publications for 7-11

On-premise pos turned bars into Modelo Unido clubhouses.

Facebook became a digital clubhouse.

The gear brought everyone together.

Blank Canvas Project: Modelo Especial teamed up with Puma, and Complex to create a 360-degree marketing campaign that aligned Modelo with the sneaker brand PUMA and four musicians who each designed a PUMA sneaker inspired by Modelo. The designs were showcased on Modelo’s Facebook page where users had the opportunity to vote for their favorite. The design that received the most votes went into production. To launch the final production and create drinking occasions for Modelo Complex hosted four regional events with the talent. The campaign included a robust digital, print, mobile, social and earned media promotion.

The Designs

EVENTS

THE WINNERS

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NB Minimus Hi-Rez Packaging: in 2012 New balanced launched the ground breaking Minumus  Hi-Rez shoe, which promised to revolutionize  minimal footwear running by being the closest to barefoot running you could get without being barefoot. Our goal was to create a package worthy of such a revolutionary product, and delivered the wow factor at display. The exploration started with the shoe's design. It was light, organic, reptilian, and it offered a feeling and sensation never felt before history of humankind. This shoe wasn't just revolutionary, it was evolutionary!

We took inspiration from the Stanley Kubrick movie 2001 SPACE ODYSSEY which also explored human evolution from a technological sense.

The Hexagon

The Reveal

The Growth Chamber

The Double Hex

After balancing our desire to create a breakthrough box with the need to work within production and shipping realities. We landed on a package that had the strengths of a typical shoe box but had the talk value of a more unique design.