Hello, I’m Jamie Feldheim
I’m a seasoned creative strategist driven by a passion for bringing brands to life through innovative design and strategic direction. With over two decades of experience in the marketing and advertising industry, my journey began on Chicago's North Side and has brought me to my current home in Louisville, Kentucky.
My career was shaped at Upshot, where I had the privilege of growing alongside a talented team, contributing to our shared reputation for excellence. I’ve crafted impactful campaigns and led creative teams for iconic brands like Miller Lite, Corona, New Balance, Grubhub, and Twin Spires,while also embracing the challenge of launching startups like Phocus, Clear Cut Hero, and Levo Energy + Focus.
I thrive on bringing bold visions to creative realities.
Lets partner on yours.
Clear Cut Hero is a healthy hydration beverage shaking up the sports drink market. I teamed up with Joyride to create its name, brand identity, tagline, and packaging, then launched a full-throttle marketing strategy across web, social, influencer, and paid channels. Big event activations like the Arnold Fitness Expo, NFL Combine, and Kroger Wellness Experience fueled the buzz, driving sales, distribution, and retail momentum far beyond expectations.
Levo Energy + Focus is a small bottle with a big impact. I worked with Joyride to create the name, brand identity, tagline, and packaging. Then I developed and carried out the launch marketing, which included a website, social media, point-of-sale, and trade marketing. The name "Levo," which means "to elevate" in Latin, accurately describes the effect this brand is having.
To refresh the brand at the beginning of 2024. I helped create a social media campaign called ‘Never Lose Your Phocus’ Social content spanned brand, lifestyle, flavor, ingredient, and topical messaging pillars across all relevant social media platforms. The campaign contemporized the brand, grew followers, and increased social engagement rates.
What I do best
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From logos and voice to the full visual experience, I shape identities that stick. Your brand will stand out with a look, feel, and message that resonates.
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Brand Activation transforms concepts into real-world impact. Whether through bold campaigns or engaging experiences, I turn ideas into actions that make people pay attention.
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I uncover what makes your brand unique and craft it into a narrative that connects on every level. Because a strong story isn’t just heard—it’s felt.
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With strategic content and authentic engagement, I help brands build a social presence that’s worth the follow. It’s about standing out and making a real impact.
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Powerful design goes beyond looks. I create visuals that make your message crystal clear and impossible to ignore, across every platform and piece of content.
Brand Experience
Experience
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Supported the Phocus brand partnership with Jack Harlow
Created and implemented Phocus Original can relaunch Social Media Campaign
Crafted Levo Energy Shot Brand including packaging, brand identity, retail, social media, content, and trade.
Supported the creative development of the Levo Soda Brand
Crafted Clear Cut Hero/ HeroAid Brand including packaging, brand identity, retail, social media, content, and trade.
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Marketing and New Business
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Developed and implemented brand guidelines for TwinSpires brands (Churchill Downs Inc.) Sport betting, Casino, and Horse Racing
Launched the TwinSpires brand with an integrated digital marketing campaign in Michigan, Pennsylvania, and Arizona
Supported Churchill Downs Inc. internal creative team activating TwinSpires brand across the sports betting calendar. NFL, NBA, MLB, NHL
Developed and activated TwinSpires brand campaigns for the Kentucky Derby
Concepted and designed inaugural NFT collection for the Detroit Pistons
Supported BOC startup with brand identity development, creative brief development, and new business initiatives
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Developed concepts and design for Chicago tourism and destination brands, Navy Pier, Chicago Wolves, Visit Oak Park, Illinois Office of Tourism.
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Developed overall creative strategy for the Grubhub brand
Maintained the overall quality of creativity across all channels TV, OOH, Social Media, Digital and Print
Managed internal creative team focused on executing real time integrated digital marketing campaigns
Worked closely with our external partner agencies to create compelling ATL campaigns that aligned with our overall marketing objectives and vision
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Lead Upshot’s B2B clients
Provided creative solutions for Nuveen, Hilton Honors, and Physicians Immediate Care brands
Procured new clients for the agency, LiftMaster Garage Door Openers and Grundfos brands
Developed creative concepts across agency clients, Corona, Modelo Especial, Subway, New Balance, Kraft, LiftMaster, Core Power, Post and Google
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Creative lead on Crown Imports business focusing on Mexican imported beer brands Corona, Corona Light, Modelo Especial, Pacifico, Victoria, Negro Modelo
Developed the first ever retail promotion for the Corona brand, and worked hand in hand with partner agencies to deliver integrated promotions under the “Find Your Beach” campaign
Successfully leveraged soccer to unite Hispanic and general market targets for Modelo Especial
Activated Pacifico brand’s inaugural sponsorship of the US Open of Surfing
Launched the Victoria brand for the first time ever in the United States
All brands most notably Corona and Modelo Especial experienced sizable growth during this time
Helped secure New Balance business and lead the creative team for the initial Launch of the NB retail campaign, and initial activations of the Boston and New York marathons
Supported Head & Shoulders partnership activation with legend Troy Polamalu
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Creative Lead for Miller Lite brand regional activation across the country
Developed integrated marketing campaigns with the Los Angeles Dodgers, Los Angeles Lakers, San Diego Padres, Dallas Cowboys, Arizona Diamondbacks, and more
Concepted and built out experiential spaces for the stadiums of the Chicago White Sox, Carolina Panthers, and Baltimore Ravens
Brand activation at major events such as Mardi Gras and Jazz Fest in New Orleans, and St. Patrick’s Day in Chicagoescription
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Concept, art direction, and activation the “Disney’s Best Kept Secret” campaign for prospective members of the Disney Vacation Club
Campaign included In-park signage, Video, Direct Mail, and Sales Materials, and led to an increase in prospective members taking the sales tour
Marketing and continued brand engagement with existing DVC members, most notably the activation of “Member Homecoming” a three day event at the Disney World theme parks
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Designed Direct mail for Mirage Resorts
Concepted and art directed Absolut Vodka retail promotions
Concepted and art directed retail promotions for Diageo brands Crown Royal, Captain Morgan, Bulleit Bourbon, Seagrams 7, Parrot Bay Rum, and Meyers Rum
Awards
2008 Gold Telly Award Finish Line, Be Heard
2008 Omni Intermedia Award Finish Line, Be Heard
2010 Gold Reggie, Miller Lite, Chi-rish Campaign
2010 MarCom Gold Award, Corona, Win a Beach Getaway
2011 Bronze Reggie, Corona, Win a A Beach Getaway
2011 W3 Silver Award, Pacifico, USOS Mobile App
2013 W3 Silver Award, Corona, Live it. Share it. Win it.
2013 W3 Silver Award, Physicians Immediate Care, Curing Worry
2014 Pro Awards Best Web Based Campaign, Corona, Summer
2014 Hermes Gold Winner, Corona, Live It. Share It. Win It. Website
2014 Hermes Gold Winner, Grundfos, Website
2014 Hermes Platinum Winner, New Balance, Packaging Design
2019 Silver Telly Winner: Chicago Wolves, Online Commercials
4 Upshot “Red Ball” agency awards voted on by peers for “Stretch Thinking”, and “Risk Taking”
Grubhub Innovation Award