I build brands that feel inevitable.
Not invented—uncovered, refined, and made real.
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The Atlas Project
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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The Echo Project
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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The Brightline Project
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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The Northgrid Project
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
How Brands win
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I define what the brand actually is—before anything gets designed.
Positioning, structure, and clarity that everything else builds on. -
Logos don’t scale. Systems do.
I build visual and verbal identities that hold across packaging, digital, and real-world use. -
Shelf is where decisions happen.
I design products to stand out, communicate fast, and convert. -
If it doesn’t make sense, it doesn’t sell.
I find the core idea and shape it into something people understand immediately. -
A brand isn’t finished until it’s experienced.
I translate strategy into campaigns, content, and moments that actually move.
Brand Experience
Clear Cut Hero is a healthy hydration beverage shaking up the sports drink market. I teamed up with Joyride to create its name, brand identity, tagline, and packaging, then launched a full-throttle marketing strategy across web, social, influencer, and paid channels. Big event activations like the Arnold Fitness Expo, NFL Combine, and Kroger Wellness Experience fueled the buzz, driving sales, distribution, and retail momentum far beyond expectations.
Levo Energy + Focus is a small bottle with a big impact. I worked with Joyride to create the name, brand identity, tagline, and packaging. Then I developed and carried out the launch marketing, which included a website, social media, point-of-sale, and trade marketing. The name "Levo," which means "to elevate" in Latin, accurately describes the effect this brand is having.
To refresh the brand at the beginning of 2024. I helped create a social media campaign called ‘Never Lose Your Phocus’ Social content spanned brand, lifestyle, flavor, ingredient, and topical messaging pillars across all relevant social media platforms. The campaign contemporized the brand, grew followers, and increased social engagement rates.
